The Diviners by Libba Bray
I enjoyed this one a lot -- the beginning takes a few seconds to get into, but given that it's only a minute and a half, it's worth the set-up of establishing the 1920s time period. It's certainly creepy and should reflect on the book well, I think.
Endlessly by Kierstin White
I smiled? But that's about the only positive thing I really say for it. I liked the video parts but, as with most trailers, it was way too text heavy and really didn't say anything about the book as a whole.
Defiance by C.J. Redwine
While I'm excited for this book, the trailer does nothing for me. Is what it's saying cool? Sure. But it's all text and, while the effects are cool, I could have gotten the same thing by reading a book flap.
Black Isles by Sandi Tan
The video was cool, if basic, but again -- awfully text heavy, and it doesn't actually say anything about the story. In some trailers, that may work, but in this one I just shrug and say that it's overdramatic.
What applies to books applies to their trailers: show, don't tell! The only one that does that here is The Diviners.
What do you guys think?