Feb 1, 2013

The Immortal Rules cover redesign (followup)

A few months ago, I made this post about the cover redesign for Julie Kagawa's The Immortal Rules and how it avoided the issue of whitewashing. I updated the post with links when we discovered that HarlequinTeen would be adding a person of color, who actually looked like Allie, to the back or inside flap of the book.

I didn't think it solved the issue, but hey, that's me.

Julie posted the inside flap with Allie on it about a week ago.

It looks cool, to be sure. Because of the colors and the art effect, the only real way you can tell she's part Asian is through her eyes, which - though stereotypical - is better than what we had before.

I still wish we had seen a badass Asian chick wielding a katana on the cover.

But I'll dream that dream for another book, I guess.

What do you guys think of the addition of Allie?


  1. I'm really glad they at least decided to somewhat acknowledge the race problem by getting a new model. I honestly am not bothered by the fact that "the only way you can tell she's Asian is through her eyes." I don't see any problem with that as long as she's Asian in the first place. Asians happen to have almond shaped eyes. There's nothing wrong with it being an identifier on a book cover. It's just like black people and how you identify that their black because of their skin color. It's not stereotypical, it's just the way things are.

    I am bummed that they didn't decide to go with her being front and center on the cover, but I'll take what I can get. :)

  2. I'm glad they added her but I wish she had gotten to be on the cover.

  3. I think it's accurate and appropriate for the book. Because, yes, I would love an Asian protagonist on the cover, but I also don't mind that they are stepping away from using cover models on EVERYTHING (for instance, I'd love to see Harper Collins go in this cover design direction.)

    Like, I have always been pro-Asian/half-Asian model, but I don't think we need to be like, "Well, you have to acknowledge it in THIS EXACT WAY or you are doing it wrong."

    They made a point to say that they noticed their error, they agreed, and they updated it in a way that is fair to the image of the protagonist and her race while still being a reasonable marketing tool that will hopefully sell to a lot of readers who will then read about said kick-ass half-Asian protagonist.

    The issue is so much bigger than this one cover, and I would really like to see bloggers in general discussing what we feel is the best way to go about acknowledging an ethnically diverse protagonist on the cover of the book - and whether or not that should be all of the time, how obvious should it be, and why. Not that this issue isn't important, but with all of the cover talk lately regarding models or lack-of, it wouldn't hurt to include our thoughts on how that will translate to books like these that might benefit more from a non-modeled cover.

    Bottom line: If they found that a model of any race would make the cover less appealing on further inspection, I find this a good alternative to getting in a physical depiction of the racial diversity without screwing the book over for marketing. It's certainly no Silver Phoenix cover re-design.

  4. In Asian media market especially fashion and makeup, they usually use pan-asian models for their market than those with sharp local and more 'ethnically' correct features. I dont particularly enjoy the discussion going on about how non-asian a person was by their looks especially in the book cover.

    Being an Asian born and bred myself, The continent is vast and everyone does look differently especially those with mixed ethnicity so its not uncommon that you see folks who look white but is pure Asian (like Hirai Ken for example).

    Yes, the publishers should have known better not to use the caucasian girl but while reading, to me Allison Sekemoto herself isn't purely asian despite the occasional description of her looking japanese and like katana. Allison is admittedly a white name and Sekemoto is a purely made up family name.

    Although I do love Kagawa's work but as far as I concern the book itself depicted stereotypical asian character by western perception (which Kagawa should have known better than this). Not sure how these would go on with the whole venture of acknowledging ethnic diversity.


Send me some comment lovin'!

Note: Only a member of this blog may post a comment.